Brad Shimp wrote a great article here called “Before You Start a Business” and I thought I’d add to his thoughts there a bit. I read a great article in INC. magazine that helped spark some of these thoughts, and I looked at how I’ve started some of my own businesses and Idea Anglers in [...]

t’s likely you know what “keywords” are or have a general understanding of their purpose; but you may not understand their relationship to your web marketing efforts and their ability to drive traffic to your site. If you are trying to build an online presence, keywords should be an essential element of your plan. Here [...]

We all want the best bang for our buck when it comes to marketing, right?  We want to make sure when we market our business, our goods or our services, that we invest wisely into how an audience recognizes our brand.  Obviously, it’s important to come across to our potential customers and contacts as reputable, [...]

I was recently asked by a small business owner in our hometown, “Should we be concerned with branding? That sounds so corporate!” I forwarded the question on for the #sbbuzz chat to let the group toss it around a bit, and everyone really hit the nail on the head. @BeckyMcCray put it best, “branding = [...]

As Chris Brogan so adeptly pointed out here, relationships are a choice in marketing. If you’re McDonald’s, you have a different approach to relationships with your customers (i.e. you don’t care) than most small- to mid-sized businesses.
I think the same is true when it comes to collaboration. If you’re Microsoft, you probably don’t care about [...]

A number of companies have come to me seeking out help with promoting their business through an event. Some successful events include business after hours cocktails and h’ordeuvres, a dinner, or night of entertainment. While these events can be great for boosting your company’s momentum and create extraordinary word of mouth marketing for you, however, [...]

There’s an extensive push towards going green these days in any and every industry. It’s great to help the environment, but sometimes it’s difficult to figure out exactly how to do that without increasing your expenses. Here are a few ways that you can reduce your impact on the environment with just a few changes in your office:

I’ve always thought that all businesses, regardless of their size or market position, could benefit from some form of collaboration. People in business, especially small business, stand to gain by learning from and partnering with others.And that’s why I’m in love with ideaAnglers.com
(Full disclosure: I’ve been involved with ideaAnglers for a few weeks as a [...]

Services for Aspiring Business Owners
Aspiring entrepreneurs already know the Internet has made it cheaper than ever to start a business. They also know there are dozens of inexpensive services available online vying for their dollars, ranging from CRM software to Web analytics to legal advice. But which services are worth considering? In this slide show, [...]